Welcome to Diamond Brick Road’s privacy policy.

Diamond Brick Road respects your privacy and is committed to protecting your personal data. We ask that you read this website privacy policy carefully as it will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.


This website’s privacy policy is divided into the following sections:

Who we are

This website is operated by Diamond Brick Road Ltd, registered in the United Kingdom (company number 13828042, registered address 20-22 Wenlock Road, London, N1 7GU). Any references to ‘DBR’, ‘we’, ‘us’ or ‘our’ is to Diamond Brick Road Ltd. Promoters of skilled-based Prize Competitions. 

We collect, use and are responsible for certain personal information about you. When we do so, we are regulated under the UK General Data Protection Regulation (UK GDPR) which applies to United Kingdom businesses and organisations, and we are responsible as the ‘data controller’ of that personal information for the purposes of those laws. As the data controller, we are responsible for deciding how your personal data is used as well as keeping it safe and only utilizing it for legitimate reasons. 

Our website

This privacy policy relates to your use of our website, only.

Throughout our website we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. These other third-party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to these other third-party websites, please consult their privacy policies as appropriate.

Our collection and use of your personal information

We collect personal information about you when you access our website, register with us, contact us, send us feedback, purchase products or services via our website, post material to our website and complete customer surveys or participate in competitions via our website.

We collect this personal information from you either directly, such as when you register with us, contact us or purchase products or services via our website or indirectly, such as your browsing activity while on our website (see ‘Cookies’ below).

The personal information we collect about you depends on the particular activities carried out through our website. This information includes:

  • Identity: your name, country of residence, log-in information
  • Contact:  telephone numbers, address, email address
  • Profile: your preferences in relation to; marketing, other website preferences and feedback on your experience provided through surveys and/or reviews
  • Social: If you opt to open a DBR account using your social accounts such as Twitter, Facebook or Google account, your DBR registration page will be populated with your contact information from the relevant social account
  • Financial: payment card details, purchase information, payment history, billing address
  • Usage: information pertaining to how you use our website including but not limited to time spent on a page, click throughs and download errors
  • Technical: IP address, browser type, hardware type, network and software identifiers, operating system, device information and system configuration 

We use this personal information to:

  • create and manage your account with us
  • verify your identity
  • provide goods and services to you
  • customise our website and its content to your particular preferences
  • notify you of any changes to our website or to our services that may affect you
  • improve our services

This website is not intended for use by children, and we do not knowingly collect or use personal information relating to children.

Our legal basis for processing your personal information

When we use your personal information, we are required to have a legal basis for doing so. There are various different legal bases on which we may rely, depending on what personal information we process and why.

The legal bases we may rely on include:

  • consent: where you have given us clear consent for us to process your personal information for a specific purpose
  • contract: where our use of your personal information is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract
  • legal obligation: where our use of your personal information is necessary for us to comply with the law (not including contractual obligations)
  • legitimate interests: where our use of your personal information is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal information which overrides our legitimate interests)

Further information—the personal information we collect, when and how we use it

For further details on when we collect personal information, what we collect as well as how we use it, please read the following sections:

Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
To register you as a DBR customer (a) Identity

(b) Contact

(c) Profile

(d) Social

Performance of a contract with you
To enable you to log-in to your DBR account  (a) Identity

(b) Contact

(c) Social

Performance of a contract with you
To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to partake in a prize draw, competition or complete a survey (a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To arrange for the delivery of your prize if you have won a competition (a) Identity

(b) Contact

(c) Profile

Performance of a contract with you
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) All (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences (a) Technical

(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
Verify your identity and detect fraud All Necessary for our legitimate interests (to prevent and detect fraudulent activity, security incidents and criminal activity) 
To make suggestions and recommendations to you about goods or services that may be of interest to you (a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

(f) Marketing and Communications

Necessary for our legitimate interests (to develop our products/services and grow our business)

In addition to the foregoing, we may anonymize and aggregate your personal data so that you cannot be identified. This could be useful for testing our internal systems, conducting research, and analysing general customer data. We can use this for any purpose because it is not personally identifiable.

Who we share your personal information with

We may share your personal data with our third-party service providers for the purposes set out in the table above. 

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We will share personal information with law enforcement or other authorities if required by applicable law.

Cookies and other tracking technologies

A cookie is a small text file that is placed onto your device (eg computer, smartphone or other electronic devices) when you use our website. We use cookies on our website. These help us recognise you and your device and store some information about your preferences or past actions, we will request your consent before placing them and how to disable them.


We would like to send you information about products and services, competitions and special offers which may be of interest to you. Where we have your consent or it is in our legitimate interests to do so, we may do this by post, email, telephone, text message (SMS) or automated call. 

We will ask whether you would like us and other businesses to send you marketing. If you have previously agreed to being contacted in this way, you can unsubscribe at any time by contacting us or using the relevant opt out function detailed in the relevant marketing message. Please note that we may still need to send you service notifications by email. 

We do not share your information with third parties for marketing purposes. However, if we ever want to do so again, we will always get your permission first. You can then opt out of any third-party marketing at any time by repeating the process outlined above.

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. For example, we use secure server software (EV SSL) to encrypt all information you enter before sending it to us.

In addition, we limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Do We Transmit Your Data Outside The UK?

We limit the number of times we need to transfer or handle your data outside of the UK (United Kingdom). Where we do, for example, where our service providers are located outside of the UK, we ensure that your data is still treated fairly and legally in all ways (including making sure we have a legal ground for sending your data outside the UK and putting in place all necessary safeguards for such arrangement).

How long do we keep your personal information?

We will keep your data for as long as you have a DBR account and/or are still interested in hearing about our latest news, products, and services. If you no longer want to work with DBR, we may still need to keep your data if there is a legal reason to do so (such as for tax purposes where you have made purchases to play in our competitions or where we need to resolve any disputes with you).

Your rights

In certain situations, you are entitled to:

  • access a copy of your personal data;


  • correct or update your personal data, which you can do yourself by logging into your account or if you would prefer, please contact us and we can help you out;


  • erase your personal data;


  • object to the processing of your personal data where we are relying on a legitimate interest (as set out in the above table);


  • restrict the processing of your personal data;


  • request the transfer of your personal data to a third party; or


  • where you have provided your consent to certain of our processing activities, in certain circumstances, you may withdraw your consent at any time (but please note that we may continue to process such personal data if we have legitimate legal grounds for doing so).


Please Contact Us if you wish to exercise any of these rights. Unless your request is clearly unfounded, repetitive, or excessive, you do not have to pay a fee to exercise your rights (in which case we can charge a reasonable fee). Alternatively, in these circumstances, we may refuse to comply with your request. We will always respond within one month if your request is legitimate (unless there is a legal reason to take longer, such as where your request is particularly complex). If it is unclear who is making the request, we may also require you to confirm your identity before proceeding with your request.

We hope that we can resolve any query or concern you raise about our use of your information.

The UK GDPR also gives you the right to lodge a complaint with a supervisory authority, in particular the Information Commissioner who may be contacted at If you are concerned about how we are handling your personal data. However, if at all possible, we would appreciate it if you could speak with us first if you have any concerns.

Changes to this website privacy policy

This website privacy policy was published on [04/01/22] and last updated on [04/01/22].

If we amend our Privacy Policy, it will be published on our website so please check back regularly to see if there have been any updates. If we make any substantial changes, we may also email you if it’s appropriate

How to contact us

Please contact us if you have any questions about this privacy notice or the information, we hold about you.

If you wish to contact us, please